You are absolutely correct (no pun intended). I also have to agree with you, they probably knew what they were doing. While the reichwing and the Reconquista conspiracy nuts are all in a tizzy over this ad, the beat will go on for Absolut.

The decision to run this ad was not made without a ton of market research and attention to its effect on the company’s target audience, probably 18…uh, 21-34 year-olds.

I imagine the market research also revealed that any ad that causes major controversy will cement the name of the product in the minds of the target audience.

They probably knew they’d have to pull the ad… after they achieved their desired result: Stirring up the wingnuts for free publicity.

“We’re edgy,” “We’re cool,” and “We’re not afraid to do something daring” are the messages they’re selling.

Had the reichwing ignored the ad, it would’ve disappeared down the memoryhole, along with millions of others.

There is a big different between being upset at the ad company and using this ad as proof of some secret plot to take over this country, which is exactly what the anti-immigration group are trying to do. This plot is as ridiculous as the whole New World Order plot.

I never said that Mexico had “higher right” to their lost territories. Can they not mourn for the lost of their territories just as the Native Americans mourn the lost of their land. I don’t see why we should deny their right to acknowledge the historical fact they lost their territories.

Better yet, let me ask you, why do you feel Colonial Spanish American history should be excluded from our history books the moment these territories entered the Union as a part of the American federation?

How would you expect Canadians or Mexicans to react if Absolut vodka ran an add in the U.S. showing an inverted image with the U.S. taking over portions of Canada or Mexico?

I think that is already being done when people talk about the North American Union.

(1) As a U.S. citizen, why shouldn’t I be offended by an add showing another country with sovereign control over a portion of my country?

(2) How would you expect Canadians or Mexicans to react if Absolut vodka ran an add in the U.S. showing an inverted image with the U.S. taking over portions of Canada or Mexico?

(3) How did Mexico gain “sovereign control” over the “conquered” territory in question? Didn’t the Spanish/Mexicans conquer the previous residents? Why does their prior conquest of the natives give them any higher right to territory than the subsequent conqueror, the U.S.? If we give the territory back to Mexico, will they give it back to the Indians? Taken to the extreme, how many times has England been conquered? The Saxons, the Normans, the Vikings, the Romans? So when do we take a snapshot of history and decide what should be given back to whom?