Somos Tejanos Site Redesign Update

Date Put forth on September 5, 2012 by XicanoPwr
Category Posted in social media, Somos Tejanos


Just wanted to give y’all a heads-up we are in the process of redesigning the Somos Tejanos website to better reflect our identity and what we do.

Our previous website was functional, but it didn’t do a great job answering the number one question when it comes to a website: “Who are you and why should I care?” This works the same way for all types of businesses and organizations. All organizations must sell and how they go about it will differ. An organizations success depends on the people associated with it, both formal and informal. People often forget their every action is either constructing or deconstructing the organizations brand and reputation. Every thought, every action, every policy, every marketing promotion has the effect of either inspiring or deterring brand loyalty in whoever is exposed to it.

Most people still haven’t figured out the distinct line between work and play. I have oftentimes run into people, both friends and family, who feel is definite line between work and play and conversation comes to a complete halt until the next day. Unfortunately, this is not true. Tony Hsieh, CEO of Zappos, explains:

For example, if you happen to meet an employee of Company X at a bar, even if the employee isn’t working, how you perceive your interaction with that employee will affect how you perceive Company X, and therefore Company X’s brand. It can be a positive influence, or a negative influence. Every employee can affect your company’s brand, not just the front line employees that are paid to talk to your customers.

Whether you’re a nonprofit, for-profit, or a political candidate, you will never be truly social if you silo social activity within a consultant or a staff manager. The internet is a connection machine. Each person has to play part within the Internet’s ecosystem. A brand are judged by the value they generate through their ecosystem, not by the value their platforms directly capture.

It was evident when a majority people felt Somos Tejanos of a group blog instead of an organization with a mission to increase civic participation. People knew who we were but nobody had any clue what we are supposed to be accomplishing — a digital hub for people to communicate, get information and share information.

In today’s connection economy, it is all about connecting. So when we go live, don’t call it a comeback we never left.

So as we begin our next journey, we would like to hear from you making this site better.

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